The Money is in the…[fill in the blank]

The subject line is referring to a old adage that marketers have long believed to be true.  When it comes to business (and that includes the salon business) the saying goes “The money is in the list”…meaning the client list.

Read the story »

.

Why Client Photos Are Worth More Than a Thousand Words…

When potential new clients are looking for a change…from their existing salon…they often go to the Internet to do a little research.  I mean, when you think about it, it’s the most anonymous way to see what you might be

Read the story »

.

An Automated Marketing Robot for Your Salon

Chances are that you may have heard recently of a product called Demandforce.  It is a widely publicized email marketing and appointment confirmation product retrofitted to work with salon software programs like HairMax.  It also has some social media advantages

Read the story »

.