Why 90% of New Year’s Resolutions and Plans FAIL…
Ok, maybe that headline is a little harsh (and not all that motivating) but I think we can both say that it is a lot closer to truth than not. In fact, I’m writing this blog post specifically one week
Read the story ».
Don’t Make this Mistake in 2012…
Now that 2011 is coming to a close, I wanted to give you some fabulous advice that a brilliant marketer gave to me a few years back. I truly hope that the New Year treats you well and you take
Read the story ».
A Way to Instantly Increase Salon Profitability
I recently did a survey of 1217 salon owners and the results were pretty shocking. When I say recently…I’m talking about November 2011. One of the questions that I asked in the survey was sort of a throw away question.
Read the story ».
Salon Success Comes One Client at a Time…
We live in a society that is programmed for the “home run”. People are addicted to lottery tickets and instant gratification. We’re always preparing for the next big breakthrough that will change everything, the giant insight that magically opens every
Read the story ».
Interesting Thoughts That I Think You Might Like…
I read an interesting blog post this week that I thought you might find interesting. I know that I did. It has to do with learning. It came from a website called pickthebrain.com and when you get done reading it…I’ll
Read the story ».
A Way to Instantly Improve New Client Retention
New client retention has long been a bugaboo for salon owners. Most salons sport a new client retention rate of just about 30%. In fact, in the twenty plus years that I’ve been involved in salons…it hasn’t changed all that
Read the story ».
A Simple White Board – Books Appointments…
Have you ever heard of the term “Social Proof”? Well, you may not be able to define it but when I tell you what it is…you will recognize it. That’s because we ALL do it. OK, what do I mean?
Read the story ».
Hmm…Improve Salon Sales by 10-15% Overnight?
If I could show you how to increase your sales by 10-15% almost overnight…would you be interested? Of course you would, what salon owner wouldn’t be interested? Well, by the time you finish this article…you’ll have figured out how to
Read the story ».
Do You Really Want More New Clients?
Ok, I guess that might be a rhetorical question, but I’m being serious. Do you really want more new salon clients? If the answer is “yes” – then what are you doing today to get more? What did you do
Read the story ».
Is Your Salon Remarkable?
I was reading a book over the weekend by one of the smartest marketing guys in America – Seth Godin. The book is called the “Purple Cow” and if you haven’t read it yet…you really should. Anyway, it got me
Read the story ».
